How To Sell An App Idea? : Step By Step Guide

How you sell an app idea to a company?

Describe your app idea on the paper

Research and analyze the market and users information

  • Are they different and similar to your app?
  • How many reviews do they get, what’s their rating, and what do users say about them?
  • How do they promote their products?
  • Which monetization strategies do they use?
  • How do they retain their users?
  • Who are your users?
  • Are they male/female/both?
  • Are the children/adults/both?
  • How old are they?
  • What occupation do they have?
  • How do they find out about new products?

Create a business concept

  • Describe briefly about the app and its features
  • What problem will it help users solve and how?
  • Why is it unique?

Define your users

  • Why is the market attractive and its growth perspectives
  • Who are your competitors?
  • How you compete with your peer apps?
  • How your app is better than competitors

Marketing strategy

  • How you planned to grow your user base organically?
  • Which promotional channels you use to launch your app
  • Which paid acquisition channels will you use
  • What countries did you focus on to promote your app?

Growth roadmap

  • Expected number of downloads over time
  • Know the anticipated number of active users — daily, weekly and monthly
  • How to achieve the expected retention rate

Monetization strategy

Develop your app

Launch and grow your app

  • Be natural
  • Be short
  • Do not include too many technical terms
  • Explain even the most complicated processes clearly
  • Be exhaustive
  • For every statement always have the proof
  • It’s better to have a working prototype app to show.

Find your potential investors and pitch them

Wrapping it up



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Echo Innovate IT - Leading App Development Company

Echo Innovate IT - Leading App Development Company

Echo innovate IT is a custom software development company delivering interactive and robust IT solutions across the globe.