Top Online Shopping App Features You Must Know

Online shopping has become one of the most loved activities of users in today’s digital ecosystem. Global eCommerce sales are expected to approach $6.4 trillion by 2029, with a compound annual growth rate (CAGR) of 9.49% from 2024–2029. Some common factors behind the rise of online shopping apps are a growing shift towards mobile shopping, social media, and subscription services.

Data also suggest that most shopaholics purchase from the best online shopping apps with features like fast shipping, a user-friendly interface, and live chats. Consumers also read online reviews, product ratings, and prices before buying a product. Although online shopping is widely accepted because of convenience and 24/7 availability, users also look for cheap apps with the latest features.

In today’s blog, we bring a comprehensive list of top online shopping app features you must have to boost sales in 2024. Let’s get started!

List of Latest Shopping App Features To Stand Out

Advanced AI-Driven Chatbots

AI chatbots are advanced chatbots that use AI to enhance user experience through human-like conversation. They can help users solve queries, provide personalized solutions, and make purchases smoothly. It works through NLP (Natural Language Processing) and machine learning algorithms. This makes AI chatbots interpret user queries and provide accurate responses.

Why Choose This Feature

• Available 24/7 for customers
• Track customer data to provide personal suggestions
• Provide detailed product details to users
• Send reminders to users to complete their purchases
• Make quick responses and save customers time

One-Click Purchase And Checkout

The one-click feature allows users to make purchases with a single click. This feature ensures that a customer has a convenient shopping experience from start to end. Popular shopping apps provide size guides based on previous purchases to implement this. It also saves customers’ address details and the mode of payment they usually use. When users add a product to their cart and go to checkout, they may complete the transaction with a single click because their previously recorded information is instantly updated.

Why Choose This Feature

• Saves time and promotes impulse purchase at a time
• Improve conversion rates and sales
• Provides a sense of customer loyalty through personalization and trust
• One-click marketing can help you stay ahead of your competitors

Personalized Recommendations

In today’s world, personalization is the key to success. And this makes it one of the most important features every shopping app should have. Personalized recommendations are suggestions that shopping apps can use based on the user’s past behavior, preferences, and purchases.

These recommendations are intended to deliver a more relevant and exciting shopping experience by emphasizing products the consumer will likely be interested in. This includes personalized product recommendations, customized marketing messaging, and adaptive content based on user preferences.

Why Choose This Feature

• Improves the overall shopping experience
• Increase user engagement by encouraging them to explore new products
• Help users discover products they might be interest to purchase
• Help customers find related or similar products

Augmented Reality (AR) Features

Shopping apps can integrate Augmented Reality (AR) to allow users to visually imagine their products before purchasing. It Improves the purchasing experience by allowing shoppers to preview how things will appear in real life, lowering return rates and increasing customer happiness. It can be used with camera access and digital overlays like 3D models. Users can check their products from 360 degrees and through zooming in or out.

Why Choose This Feature

• Provides next-level user experience to help users make informed decisions
• Enhance higher interaction with products
• Make an immersive and engaging shopping experience
• Reduce the risk of higher returns

Custom Push Notifications

Push notifications are another essential feature of online shopping apps. Sending highly tailored push alerts relevant to user situations is quite helpful. Whether your e-commerce store runs on Android or iOS, you have plenty of functional options to employ the feature for practical business conversions. You can send personalized notifications to users based on their likings or recent order purchases.

Why Choose This Feature

• Keep users updated with the latest product and collection
• Remind users about their saved products
• Keep users connected with your shopping app for a long time
• Promote festival sales and deals to increase purchase

Social Media Integration

Having a social media profile linked with your shopping app improves customer credibility and trust. Social media apps like Facebook or Instagram can be great platforms to market your products using a relevant content strategy. It can also foster a social and interactive shopping experience for users. Overall, social networking is an effective avenue for contacting potential clients. Integrating ecommerce functionality enables customers to purchase directly from their social network feeds.

Why Choose This Feature

• Check the latest products through social media feeds
• Get a clearer idea of their products through influencer marketing and promotions
• Generate leads and increase different services of your shopping app
• It can help build community and loyalty among users.

Voice And Visual Shopping

Voice commerce uses virtual assistants to make shopping experiences enjoyable. It lets users purchase voice instructions through virtual assistants such as Alexa, Siri, or Google Assistant. Speech commerce provides a hands-free buying experience, which appeals to users who prefer speech interactions to typing. It’s a developing trend that can attract a new customer base.

Businesses may replicate in-store experiences online by introducing video chat, allowing real-time interactions that foster trust and rapport — customers like face-to-face communication typically results in faster resolutions and higher satisfaction ratings. Video chat can help organizations lessen their dependence on physical locations, cut operating expenses, and improve overall service efficiency.

Why Choose This Feature

• It makes online shopping accessible to different users
• Simplify shopping experiences with hands-free experience
• Provide real-time interactions with customers

Product Filtering

Product features allow users to sort products based on color, size, price range, etc. Advanced product filtering is critical to improving the shopping experience on your eCommerce site. Allowing clients to swiftly narrow down their alternatives boosts user engagement and the likelihood of a sale.

Why Choose This Feature

• Helps find customers for their products quickly
• Provide the most relevant products based on user’s preferences
• Enhance user’s overall shopping experience

Also Check:

How to Build an AI App: Step-by-Step Comprehensive Guide (2024)

Conclusion

US online shopping apps have no way to slow down. By implementing the above features, you can deliver the best quality experience to your customers and boost sales in no time. To track user data, you can also use Google Analytics to study user behaviors and preferences. Remember, a well-implemented shopping app integrating the latest ecommerce trends and strategies is vital to conquering the global shopping market.

Whether you work with a custom mobile app development company or design your solutions, features like advanced chatbots, single-click payments, personalized recommendations, and AR experiences will be critical to improving user pleasure, increasing engagement, and driving sales.

By combining these trends and technology into your mobile ecommerce strategy, you can position your company for success in online retail’s dynamic and fast-paced environment.